King Power Duty Free is a leading travel retail operator in Thailand, known for its strong presence across major airports and downtown shopping destinations. The brand delivers premium duty free experiences, offering a wide selection of luxury goods, beauty, fashion, and spirits to international travellers. For Australian United Spirits, King Power provides a strategic gateway into the Thai and broader Southeast Asian travel retail market.
King Power was founded in 1989 by Thai entrepreneur Vichai Srivaddhanaprabha. Under his leadership, the company secured key concessions at major Thai airports and grew into a dominant force in the region’s duty free sector. The business continues to be family-led, maintaining a strong focus on expansion, customer experience, and brand partnerships.
Originating in Thailand, King Power operates duty free stores across major airports including Bangkok Suvarnabhumi, Phuket, and Chiang Mai, as well as downtown complexes. The company plays a significant role in Thailand’s tourism and retail sectors, serving millions of travellers each year. Its strong local dominance and growing regional influence make it an ideal partner for suppliers like Australian United Spirits.
