Celebrity Cruises is a premium cruise line known for delivering modern luxury travel experiences at sea. With a focus on design, dining, and personalised service, the brand offers guests a refined yet relaxed cruising experience across destinations worldwide. Onboard retail plays a key role in the journey, giving partners like Australian United Spirits access to a captive, high-value international audience.
Celebrity Cruises was founded in 1988 by the Greece-based Chandris Group. The brand was later acquired by Royal Caribbean Group in 1997, which helped expand its global reach and elevate its position within the premium cruise market. Today, it operates as one of the key brands within the Royal Caribbean portfolio.
Originating from Greece, Celebrity Cruises now operates globally with ships sailing across Europe, the Caribbean, Alaska, Australia, and Asia. The brand is recognised for its contemporary ship design, high-end amenities, and strong focus on guest experience. Its international itineraries and diverse passenger base make it an attractive platform for suppliers like Australian United Spirits.
